There are many reasons why a Canadian product may want to go to Asia, and cooperation between Canadian producers and Asian importers/distributors can be a winning combination – but only if both sides are committed to seeing the product succeed in the Asian marketplace.
Canadian producers should consider entering into an Asian market (Hong Kong, China, Taiwan, Japan, Korea) because of the larger economy of scale, fast-growing markets and increased taste for Western brands. Currently, very few Canadian food products are exported to Asia, and there is huge opportunity for growth.
Asian consumers already look favourably at Canadian products because of their clean reputation and commitment to quality. The majority of the Canadian food products are truly the best in the world.
Eat Marketing is interested in helping to bridge the gap between Asian and Canadian companies because we want to share the best of what Canada has to offer with the world.