Home / Services / Packages

Services / Packages

Eat Marketing is an integrated marketing agency that helps restaurant and food clients through Inbound (Content) Marketing. This means we combine traditional marketing and PR with social media (Facebook, Twitter, Pinterest, Linkedin), search (Google), video and mobile, and bring it all together while creating content around your brand and website, so you are found at the exact moment you are most relevant to your customers.

Eat Marketing's Integrated Inbound Marketing Model The two most important elements in your marketing for your restaurant to get to the top of your field are your:

Fully Optimized Website – as the central hub for everything about your restaurant
Brand – the reason why you are the top choice because of food, atmosphere, and service.

Brand is the most important

Makes you the obvious choice
Thought leader
Think in models and metaphors

Website

Central hub for everything
You are in complete control
People will look you up and check anyway

How We Work Ideally, proper marketing for your restaurant is done in three stages.

The 3 Stages of Your Marketing

The most important stages are the first two.

The Discovery and Audit Stage gets a clear snapshot of what is going on in and around your restaurants marketing, branding, and revenue generation.
The Branding and Strategy Stage means you get either a full rebrand or update of your brand.
The Marketing Execution Stage requires expertise to market your restaurant based on your brand marketing.

The Marketing Priority Pyramid

We also classify all our marketing activities into either Builder activities or Driver activities.

Builders – work to promote and build upon your reputation and profile. This typically sees results over the long term as the positive reputation of your restaurant gains critical mass and is then maintained.

Drivers – designed for short term results to directly impact your restaurant by driving customers through the door. These are designed to have a quick response; however, these seldom contribute to building the long- term success of your restaurant. When these activities stop, the results stop as well.

Marketing activities are often one or the other, and in some cases are both. Both are important for maximum profitability with Builder activities being the most important for the beginning or restarting your restaurant’s brand. These set the foundation for success to ensure and contribute to long term growth and survival.

Interested in hearing more?